阅读推广活动评价评述及其总体框架构建  

Evaluation of Reading Promotional Activities and Construction of Reading Promotion Framework

作　　者：姚显霞[1] 

机构地区：[1]中原工学院机电学院,郑州451191

出　　处：《大学图书馆学报》2016年第2期89-93,共5页Journal of Academic Libraries

基　　金：国家社科基金项目<阅读推广活动的评价指标体系构建及其实证研究>(15BTQ022)成果之一

摘　　要：分析国内外阅读推广活动评价的研究状况,结论如下:阅读推广活动评价日益受到重视;对于单个阅读推广活动缺乏科学的评价指标;对于某单位、某区域的阅读推广活动缺乏总体评价;对每个层次的阅读推广活动的评价缺乏"读者"参数。在此基础上,提出了一个阅读推广活动评价的总体框架,给出三种层次的阅读推广活动评价的内容和方法。This paper discusses the current status of evaluation of reading promotion activity at home and abroad. The conclusions are as follows, more and more attention paid on the reading promotion activi- ties evaluation; the lack of scientific evaluation indicators for a single reading promotion activity; the lack of dynamic, sustainable evaluation of reading promotion activities for a unit or a region; and the lack of reader participation in the evaluation. At last, the paper puts forward the overall frame of the evaluation of read- ing promotion activities, with contents and the methods of three levels.

关 键 词：阅读推广 评价 指标体系 

分 类 号：G252[文化科学—图书馆学]