多元社会的治理体系优化如何实现——互联网时代政治传播的价值与意义  

How to Optimize the Governance System of the Pluralistic Society——The Value and Significance of Political Communication in the Internet Age

作　　者：荆学民[1] 

机构地区：[1]中国传媒大学政治传播研究所

出　　处：《学术前沿》2016年第5期4-15,共12页Frontiers

基　　金：国家社科基金重大项目《中国特色政治传播理论与策略体系研究》的阶段性成果,项目批准号为11&ZD075,国家社科基金项目《政治传播与主流意识形态话语体系研究》的阶段性成果之一,项目批准号为15BXW059

摘　　要：互联网的发展改变了传播的形态,塑造了治理的现实环境,使社会在意识形态和利益诉求等方面呈现多元趋势。在此视角下,治理体系是应对社会多元化的治理网络。这一网络可分为政治共同体层面的治理、政府层面的治理和社会层面治理三个方面。治理是一个治理体系的建构和优化过程,这个过程离不开政治传播。政治传播是治理活动得以运行的基石,规范运行的政治传播将有助于从整体上驱动治理体系的优化。具体来看,治理体系的优化离不开以民主、独立自主、法治为原则的政治传播。Development of the Internet has changed the form of communication, and created the practical environment of governance, making the society have diverse trends in terms of ideology and interests. From this perspective, the governance system is a governance network for dealing with social diversity This network can be divided into three aspects： the governance of political community, the governance of the government, and social governance. Governance means the process of establishing and optimizing the governance system, which cannot do without political communication. Political communication is the cornerstone of governance activities, and the standardized operation of political communication will help to optimize the governance system on the whole. Specifically, the optimization of the governance system cannot be separated from the political communication on the principle of democracy, independence and rule of law.

关 键 词：互联网 多元化 治理体系 政治传播 

分 类 号：G20[文化科学—传播学]