季节性商品的供应链渠道协调机制研究  

On Channel Coordination Mechanism of Supply Chain for Seasonal Products

作　　者：全林[1] 张涛[2] 王玉 

机构地区：[1]上海交通大学马克思主义学院,上海200052 [2]中国石油大学(华东)经济管理学院,山东青岛266580

出　　处：《工业工程与管理》2015年第6期14-18,27,共6页Industrial Engineering and Management

基　　金：山东省自然科学基金项目(BS2015SF010);中央高校基本科研业务费专项资金资助(15CX04099B)

摘　　要：针对季节性商品的显著特征,在市场需求随机性的假设前提下,以回购和收益共享两种典型策略的决策过程为脉络,以供应链系统的利润最大化为目标,以节点企业的帕累托优化为原则,分别探讨了在季节性供应链环境中,两种合作策略的有效性,并分析了各节点企业的最优决策选择,构造算例验证了模型的有效性。结论表明,在批发价与订货点相关的限制条件下,合作策略能够有效地实现供应链的渠道协调。Given the characteristics of seasonal products, assuming the market demand is random,focusing on the deciding process of cooperation strategies especially the buy back and revenue sharing, aiming at optimal decisions of the supply chain and subject to the Patio optimizing of members profit, the validities of two characteristic cooperation strategies and the final decisions of nodal enterprises were analyzed respectively. What more, through numerical examples, the validity of the model was confirmed. In conclusion, when the wholesale price is related to order time, supply chain channel coordination can be attained effectively.

关 键 词：季节性商品 合作策略 渠道协调 

分 类 号：F253.4[经济管理—国民经济]