发现新大陆 成就品牌梦 系统化品牌创建开拓者  

出　　处：《包装与设计》2016年第2期56-65,共10页Package & Design

摘　　要：新大陆董事长：郭杰 郭杰，新大陆品牌整合机构掌舵者。自幼学习绘画，从建筑设计师华丽转身为品牌设计的实践专家。从设计、策划、市场到管理。带着对品牌设计的崇尚和热爱，在品牌设计行业已拼搏18个春秋。在多年的品牌设计实践中，于2004年：提出策略引导设计及商业设计必须做到的三大结合点：商业设计必须做到与品牌战略规划结合、与市场营销点结合、与设计完美结合，并始终让整个团队坚持秉承这一理念。With eighteen years of business experience in branding, Newland, since its founding in 1998, has consistently adhered to the principle of ＂honesty and practicality＂. With its mission of ＂always striving for the advancement of national brands＂, it has driven its teams to constantly make new leaps forward. As for design programs, Newland gives priority to in-depth research into each market, comprehensive awareness of consumer demands, and constant learning during trip to the top cities and places abroad. Through relentless study and practice and taking into account current domestic conditions, Newland has created successful models for domestic brands.

关 键 词：品牌设计 新大陆 开拓者 系统化 商业设计 市场营销 建筑设计师 设计行业 

分 类 号：F272.3[经济管理—企业管理]