“三个舆论场”与对印传播战略——“一带一路”下的中国国际话语权建构  

On the Interaction of the Three Opinion Fields and China's Communication Strategy toward India——the Construction of China's Discourse Power on “B&R”

作　　者：赵瑞琦[1] 

机构地区：[1]中国传媒大学马克思主义学院,北京100024

出　　处：《齐鲁学刊》2016年第1期74-79,共6页Qilu Journal

基　　金：亚洲传媒研究中心科研项目"‘一带一路’倡议下的印度媒体中国形象塑造与中印关系"(AMR2014-4)

摘　　要：针对"一带一路"倡议,出现了国际舆论、沿线国家舆论场和国内舆论场的互动。因为双边关系的复杂性和变动不拘,也因为印度的重要位置,中印在"一带一路"的合作与竞争成了传媒和舆论关注的热点。面对西方的诱惑,印度可在接受诱惑或成为"有声有色的大国"之间做出选择,而中国也需要从战略、战术和技巧等层面构建有针对性的对印传播战略,既突出国际话语权的建构,也促成印度在"一带一路"上的合作态度。As to the Belt and Road Initiative,there appeared three opinion fields,international,domestic and en routed countries＇.The cooperation and competition between China and India have become the focus of media report and public opinion for the importance of these two countries.To offset competitive Western countries＇ seduction on India,China should develop her well-directed multi-level communication strategy toward India to achieve favorable public opinion.Only with amicable political atmosphere,could China put forward her＂BR＂projects in India.

关 键 词：国际舆论场 沿线国家舆论场 国内舆论场 话语权建构 

分 类 号：G12[文化科学]