丝绸面料展示方式对视觉认知评价的影响  

Effect of silk fabrics display form on visual cognition evaluation

作　　者：贾君君[1,2] 聂开伟[1,3] 夏羽[1,2] 张晓夏[1,2] 岳静[1,2] 王国和[1,2] 

机构地区：[1]苏州大学纺织与服装工程学院,江苏苏州215006 [2]现代丝绸国家工程实验室,江苏苏州215123 [3]苏州丝绸博物馆,江苏苏州215001

出　　处：《丝绸》2016年第3期41-45,共5页Journal of Silk

摘　　要：将心理学的认知行为学运用到纺织领域,研究丝绸面料展示方式对视觉认知评价的影响。试验选取了电力纺、双绉、乔其、斜纹绸和素绉缎5只炼白面料,筛选52名在校大学生作为被试,在垂直、立体、平铺展示方式下对丝绸面料的光滑感、柔软感、明亮感进行视觉认知评价和比较分析。在立体展示方式下电力纺、双绉、乔其、斜纹绸的3个视觉认知评分均最高,垂直其次,平铺最低,说明立体展示是最佳展示方式;而素绉缎在平铺展示方式下3个视觉认知评分均最高,立体其次,垂直最低,说明平铺展示是素绉缎的最佳展示方式。在不同的展示方式下丝绸面料视觉认知评分与面料的表面特性有关。男性、女性的光滑感、柔软感视觉认知评分波动差异较大,而明亮感评分波动差异较小,说明男性、女性对于丝绸面料的光滑感、柔软感敏感程度存在差异,对明亮感敏感程度较相近。The cognitive behavioristics in psychology was applied in textile field to research the effect of display form on visual cognition evaluation of silk fabrics. Five refined white fabrics were selected： Habotai,Crepe de Chine,Georgette,Twill and silk crepe satin,and 52 college students were chosen as the subjects. Visual cognitive appraisal and comparative analysis were conducted for smoothness,softness and brightness of silk fabrics in vertical,threedimensional and tiled display forms. In three-dimensional display form,3 visual cognition scores（ Habotai,Crepe de Chine and Georgette） are the highest,followed by vertical form and tiled form. This indicates that three-dimensional display form is the best display form. 3 visual cognition scores of plain crepe satin in the tiled display form are the highest,followed by three-dimensional form and vertical form. This means tiled display is the best display form. In different display forms,visual cognition score of silk fabric is related to surface characteristics of fabric. Male and female visual cognition scores for smoothness and softness have large fluctuation differences, while fluctuation difference of brightness score is small. This shows that the make and the female differ in the sensitivity to smoothness and softness of silk fabrics,and they have close brightness sensitivity.

关 键 词：认知行为学 展示方式 丝绸面料 视觉认知 

分 类 号：TS942.8[轻工技术与工程—服装设计与工程]