五台山国内客源市场时空结构变化特征分析  

Analysis on the Temporal and Spatial Structure Changes of Domestic Tourist Market Characters in Wutai Mountain

作　　者：贾艳青[1,2] 吴攀升[1] 张勃[2] 刘秀丽[1,2] 罗正明[1] 

机构地区：[1]忻州师范学院地理系,山西忻州034000 [2]西北师范大学地理与环境科学学院,甘肃兰州730070

出　　处：《山西师范大学学报（自然科学版）》2016年第1期103-108,共6页Journal of Shanxi Normal University(Natural Science Edition)

基　　金：国家自然科学基金资助项目(41561024);山西省高等学校哲学社会科学研究项目(2012269);山西省高等学校哲学社会科学研究项目(2015265);忻州师范学院青年基金资助项目(QN201324)

摘　　要：客源市场是旅游地理学研究的核心内容之一,也是旅游地发展的基础.以五台山客源市场为研究对象,选择五台山2001年～2014年的旅游客流数据,运用地理集中度指数、客源市场距离特征指数、年际变动指数分析了五台山国内客源市场的时空结构变化特征.结果表明,2001年～2007年五台山国内客源市场集中度较高,过分依赖于周边区域客源市场,2008年～2012年五台山国内旅游客源市场趋于分散;客源市场的距离特征分析表明五台山对周围500 km外的客源市场的吸引力较弱,对近距离游客的吸引力较强;由于受到政治、经济等因素的影响,五台山客源市场年际变动指数总体呈上升趋势,2004年～2010年的旅游客源市场的年际变动指数比较稳定;五台山旅游客流的淡旺季变化比较明显;近两年来＂十一＂黄金周客流量减少.研究提出应细分旅游客源市场、调整目前旅游地形象营销策略并优化产品结构.Tourist market is one of the core content of tourism geography,and also is the foundation of tourism development. Taking the Wutai Mountain tourist market as the research object,the paper adopts data of the tourist flowing from 2001 to 2014 in Wutai mountain,use the indicators such as geographic concentration index,year border variation index,the source of tourists market distance feature index,to analyze the characteristics of the temporal and spatial dynamic changes of domestic tourism market in Wutai Mountain. The results showed that,geographic concentration degree is higher in Wutai Mountain from 2001 to 2007,more dependent on the surrounding regional tourist market,domestic tourist market tends to disperse in Wutai Mountain from2008 to 2012; Analysis of the distance the market characteristic that the appealing of Mount Wutai for 500 km external tourist market is weak,less than short distance tourists; Due to the impact of the political,economic and other factors,year border variation index is being present to a upward trend of tourist market in Wutai Mountain,from 2004 to 2010,year border variation index is relative stable in the tourist market; the pale busy season changes of tourist flow in Wutai Mountain is being more obvious; ＂ eleven＂ golden week passenger flow is present a reduction trend in nearly two years. The study propose to subdivide tourist market,adjusting marketing strategy on the present image of tourist destination and the optimization of product structure.

关 键 词：客源市场 空间结构 时间结构 五台山 

分 类 号：F590.99[经济管理—旅游管理]