“互联网+”时代的受众身份研究  

Multiple Identities of Audiences in the Era of “Internet Plus”

作　　者：刘琛[1] 

机构地区：[1]湖南大学新闻传播与影视艺术学院,湖南长沙410082

出　　处：《湖南科技大学学报（社会科学版）》2016年第2期145-150,共6页Journal of Hunan University of Science and Technology(Social Science Edition)

基　　金：2011年湖南省哲学社会科学基金项目(11YBB096);湖南大学中央高校基本科研业务费专项资金青年教师成长项目

摘　　要：互联网技术带来了传播方式的变革,大众传播中的受众也在不断地衍变,呈现出混杂多元的身份。"互联网+"时代,受众首先是作为大众存在的受众,具有大众惯性。随着互联网崛起的粉丝受众,作为过度的大众文化消费者和意义的生产者,是特殊的受众群体。作为媒介的使用者,用户比普通受众更具主动性和个性化。准确了解和把握大众、粉丝、用户这些受众拥有的多元身份,是推进"互联网+"时代传媒产业发展的前提和关键。Internet technology has brought changes in the mode of mass communication and the identities of audiences. First of all,in the era of ＂Internet plus＂,the audiences are the mass and have the mass inertia.Fans rise with the development of the Internet. As excessive consumers of mass culture and meaning producers,they are special audiences. As the user of the media,the user is more active and personalized than the general audience. A correct understanding and grasping of the multiple identities of audiences is the key to promote the development of media industry in the era of ＂Internet plus＂.

关 键 词：“互联网+”时代 受众 大众 粉丝 用户 

分 类 号：G20[文化科学—传播学]