集团用户分析及在4G迁移中的应用  

The Analysis of Group Customer and Its Application to 4G Migration

作　　者：盛新鹏[1] 孙亮[1] 

机构地区：[1]北京电信规划设计院有限公司,北京100044

出　　处：《邮电设计技术》2016年第3期70-74,共5页Designing Techniques of Posts and Telecommunications

摘　　要：大数据时代的来临,为运营商提高精准运营提供了更加可行的方法。其中,对不同用户群的进一步精细化分析将成为运营商现阶段的首要任务。而随着4G时代的到来,运营商首先会选择高价值的集团用户群作为4G签转的目标用户群,然后再从集团用户群中筛选出易于转网的企业用户,最后根据用户的消费特征、套餐使用情况等为该企业用户定制个性化营销策略。以集团用户作为目标用户群,分析差异化的消费特征,并利用大数据分析制定套餐及终端推荐策略促进集团用户向4G签转。The advent of the big data era provides a more feasible method for operators to improve the accuracy of operations. Among them,the further refinement analysis of different user groups wil become the primary task of the operator at this stage. With the arrival of 4G era,operators wil choose a high value group as the target user group,from which filters out the enterprise user who is possible to 4G network. Then the personalized marketing scheme is made for the user in combination with his con-sumption features and the usage of service package. Taking group user as the target user group and analyzing the differentia-tion consumption features,making service package and terminal recommendation scheme,to promote the signing to 4G net-work.

关 键 词：集团用户 大数据分析 4G签转策略 

分 类 号：TN929.5[电子电信—通信与信息系统]