Analysis of Southern Taihang Tourism Production and Research on Brand Marketing Strategy based on SWOT and PST  

作　　者：XU Zhen-tao ZHU wei 

机构地区：[1]Henan Normal University, Xinxiang 453007, China

出　　处：《International Journal of Technology Management》2016年第1期67-69,共3页国际技术管理

摘　　要：Under the new normal economic environment, the traditional tourism faces competition, but also new opportunities in the emerging service industry. Thus, to enrich the expanding tourist market is a powerful guarantee of industrial development. Market research is based on binding to the marketing environment analysis to determine the product＇ s marketing strategy in order to better expand the market space. In this paper, SWOT method and PST tourist area on the South Taihang existing tourism products for analysis, several strategies Taihang Xinxiang south of brand marketing.

关 键 词：SWOT PST Brand Marketing Festival Marketing Green Marketing 

分 类 号：G[文化科学]