基于生命周期理论的乡村旅游地比较研究——以马嵬驿和上王村为例  

Comparative Study of Rural Tourism Destinations Based on the Life Cycle Theory——Taking the villages of Maweiyi and Shangwang as examples

作　　者：郭爽[1] 

机构地区：[1]陕西师范大学旅游与环境学院,陕西西安710119

出　　处：《咸阳师范学院学报》2016年第2期75-80,共6页Journal of Xianyang Normal University

摘　　要：基于生命周期理论,结合实地调研和问卷调查数据,对西安周边的两大乡村旅游地——马嵬驿和上王村进行了比较。认为马嵬驿处于生命周期的发展期,游客量不断增加,上王村正处于衰退期,若不采取有效措施将会持续衰落。通过对两地的游客结构和消费行为进行分析发现：乡村旅游地游客出游方式主要以自驾车为主,获取信息的主要途径是他人推荐,逗留天数基本在1天以内,与生命周期所处阶段无关;在旅游花费方面,主要集中在100～300元,但处于发展阶段的马嵬驿高花费的游客所占比例更高,重游意愿和推荐意愿也都高于处于衰退阶段的上王村。最后对上王村的衰落原因进行了分析。Based on the life cycl theory, combined with field investigation and questionnaire survey data, we compared the two large rural tourism destinations of Maweiyi village and Shangwang village near Xi＇an City. The conclusions are as follows： Maweiyi village is in the development stage of the life cycle with visitors increasing while Shangwang village is in the recession stage. Through the analysis of tourists＇ structure and consumer behavior we can find： the main travel mode is self-drive;the way of obtaining information is recommendation from others with the during of stay being within one day. In terms of tourist consumption, expenditure ranged from 100 to 300 yuan, but the high consumption crowd in Maweiyi village is more. The revisit intention and recommendation intention are also higher in Maweiyi village than those in Shangwang village. Finally, we analyze the reason for the decline of Shangwang village.

关 键 词：生命周期理论 乡村旅游 马嵬驿 上王村 

分 类 号：F592[经济管理—旅游管理]