城市生鲜农产品直销模式发展研究  

Study on Direct Sales Mode Development of City Fresh Agricultural Products

作　　者：黑秀玲[1] 

机构地区：[1]宁夏大学经济管理学院,宁夏银川750021

出　　处：《物流科技》2016年第4期53-55,共3页Logistics Sci-Tech

基　　金：宁夏高等学校科学研究项目;项目编号:NGY2015016

摘　　要：通过对我国当前城市生鲜农产品直销模式的主要分类及配送特点的分析,指出城市冷链物流体系不完善是影响我国城市生鲜农产品直销模式发展速度的直接因素,而农产品产—供—销一体化的实现则是保证农产品直销可持续发展的根本要求,并据此从信息平台、农产品基地、冷链物流网络、农产品零售网络五个方面提出城市生鲜农产品直销模式的发展策略。Through the analysis of the main classification and delivery characteristics of direct sales mode of city fresh agricultural products in China, point out that the imperfect urban cold chain logistics system affect development rate of direct sales mode of city fresh agricultural products, and the integration of production, supply and sales of agricultural products is to ensure the basic requirement of sustainable development of direct sales mode of agricultural products. Accordingly, from five aspects that the information platform, the base of agricultural products, cold chain logistics network and the agricuhural product retail networks, the development strategy of direct sales mode of city fresh agricultural products is proposed.

关 键 词：生鲜农产品 直销模式 冷链物流 农产品零售网络 

分 类 号：F304.3[经济管理—产业经济]