《庸言》书业广告考略  

A Research on Book Advertisements in Yongyan

作　　者：王海刚[1] 张晓铮 

机构地区：[1]湖南师范大学新闻与传播学院,长沙410081

出　　处：《出版科学》2016年第2期115-117,共3页Publishing Journal

基　　金：湖南省社会科学基金基地项目"中国古代图书广告研究"(13JD36)的阶段性成果;湖南师范大学哲学社会科学青年学术骨干培养计划[2013]资助;部校共建优秀人才培养计划资助项目

摘　　要：《庸言》作为梁启超1912年从日本回国后创办的当时中国发行量最大的政论刊物,风行一时,影响甚大。《庸言》除了刊登政论、新闻、时评等文章外,也刊载了丰富多彩的书业广告。文章从广告的视角,分析《庸言》书业广告的类型、技巧、特征及其时代写照,管窥社会背景和政治文化变迁。Yongyan, first published in 1912 by Liang Qichao, who just returned to China from Japan, was China＇s the most widely circulated newspaper about political comments, which was very popular and farreaching. In addition to political comments, news and reviews, Yongyan also displayed colorful advertisements. This paper analyzes the type, skills, characteristics and portraiture of the era of book advertisements in Yongyan from the perspective of advertising, in order to seek the social background and the changes of political culture at that time.

关 键 词：《庸言》 书业广告 出版史 

分 类 号：G239.29[文化科学]