第三方B2B平台视角下供方定价能力研究  

A Research On Suppliers' Pricing Ability From The Perspective Of Third-Party B2B Platform

作　　者：李媛[1] 武忠[1] 

机构地区：[1]东南大学经济管理学院,江苏南京211189

出　　处：《江苏商论》2016年第1期33-36,共4页Jiangsu Commercial Forum

摘　　要：B2B环境下,同质产品价格竞争激烈,市场领导者成为产品价格的风向标,中小企业采取追随定价策略。从第三方B2B平台拥有大量数据的视角,在改进LF算法基本模型和移动策略的基础上,利用LF算法对样本企业聚类,得到处于领导地位的企业群体。分析领导者定价的关键因素,为中小企业增强定价能力提供参考建议。In B2 B environment, homogeneous product is plagued by fierce price competition. Market leader plays a key role in pricing, followed by small and middle enterprises. From the perspective of third-party B2 B platform which possesses mass data, this study classifies the sampled enterprises＇ features with LF algorithm,which is improved in the aspect of basic model and migration strategy. Through clustering, the result identifies the market leaders. B2 B platform analyses the key pricing factors of market lead to put forwards some suggestions for small and middle enterprises＇ pricing strategy.

关 键 词：动态定价 第三方B2B平台 供方 LF算法 

分 类 号：C93[经济管理—管理学]