国际市场竞争优先权与出口绩效——基于国际化双元的研究视角  

Competitive Priority in International Market and Export Performance——Based on the Perspective of International Ambidexterity

作　　者：吴朝彦[1] 黄磊[1] 

机构地区：[1]重庆理工大学管理学院,重庆400054

出　　处：《商业研究》2016年第4期97-105,共9页Commercial Research

基　　金：教育部人文社会科学资助项目"动荡环境下企业营销动态能力:模型;机制与开发应用策略研究";项目编号:13XJC630010

摘　　要：以制造企业在国际市场中的竞争优先权为切入点,引入国际化双元的概念,探讨制造企业在国际市场中的竞争优先权如何通过国际化双元提升出口绩效。基于我国227家具有国际化经验的制造企业的实证分析表明:国际市场中竞争优先权对探索式和开发式国际化具有不同的影响;探索式和开发式国际化均对出口绩效有正向影响,文化距离弱化了探索式国际化与出口绩效的关系,但开发式国际化与出口绩效的关系并未受到文化距离的影响。Taking the competitive priority of manufacturing enterprises in the international market as starting point,and introducing to international ambidexterity to investigate how the competitive priority of manufacturing firms improves the export performance through international ambidexterity. The empirical study based on the samples of 227 manufacturing enterprises with international experience shows that,in the international market,competitive priority has different effects on exploration and exploitation internationalization,and exploration and exploitation internationalization have positive effect on export performance. Cultural distance weakens the relationship between exploration internationalization and export performance,but it doesn＇t have effect on the relationship between exploitation internationalization and export performance.

关 键 词：竞争优先权 探索式国际化 开发式国际化 出口绩效 文化距离 

分 类 号：F740[经济管理—国际贸易]