基于风险沟通理论的医院舆情事件应对方式评价  

Evaluation of Hospital's Coping Style of Public Opinion Based on the Theory of Risk Communication

作　　者：黄汇慧[1] 朴颖实[1] 常春[2] 

机构地区：[1]首都医科大学附属北京同仁医院,北京100730 [2]北京大学公共卫生学院,北京100191

出　　处：《医学与社会》2016年第4期62-66,共5页Medicine and Society

摘　　要：本文选取4起典型事件,分析全国媒体对事件的报道,并基于风险沟通理论对医院的应对方式进行评价。在媒体参与以及互联网广泛迅速传播的背景下,舆情周期呈现潜伏期短、热度高等特点,而医院风险沟通行为较为欠缺。简单、及时、准确、可信、一致、连贯及人文是衡量医院风险沟通行为的必要维度。This paper selects 4 typical eases, analyzes national media reports on the incidents, and evaluates the hospital＇s coping style based on the theory of risk communication. In the context of media participation and rapid spread of internet, the public opinion cycle characterizes with short incubation period and high heat while the hospital＇s risk communication behavior is lack relatively. The suitable dimension measuring hospital＇s risk communication behavior should be simple, timely, accurate, credible consistent, coherent and humanity.

关 键 词：医院 风险沟通 媒体 舆情 

分 类 号：R197.323[医药卫生—卫生事业管理]