农业产业集群内地理标志品牌建设博弈分析  

Game Analysis of Brand Building of Geographical Indications in Agricultural Industry Cluster

作　　者：张维浚[1] 吕苏榆[1] 

机构地区：[1]河海大学商学院,江苏南京211100

出　　处：《江西农业学报》2016年第3期124-127,133,共5页Acta Agriculturae Jiangxi

摘　　要：解释了农业产业集群内地理标志品牌建设中的"囚徒困境"现象,并利用博弈模型对其三大主体企业、政府、农户之间的竞合行为进行了博弈分析。结果表明:无论是大小企业,还是政府与农户,都必须共同承担农业产业集群内地理标志品牌建设的责任,任何主体的不作为都会使集群整体声誉受损,进而影响自身产品质量声誉。最后根据研究结论,就如何推动农业产业集群内的地理标志品牌建设提出了相关建议和意见。This paper explained the ＂prisoner＇s dilemma＂on brand building of geographical indications in agricultural industry cluster,and using game model to do the game analysis among the three bodies of enterprise,government and farmer for their competition behaviors. The conclusion showed that they all should bear the responsibility for brand building of geographical indications in agricultural industry cluster,any inaction of the body would make the reputation of cluster damaged and then affect their own product quality reputation. According to the conclusion,put forward relevant suggestions and comments on how to promote the brand building of geographical indications in agricultural industry cluster.

关 键 词：农业产业集群 地理标志 品牌建设 “囚徒困境” 博弈分析 

分 类 号：F323[经济管理—产业经济]