智慧加油站的内涵、特点及构成  

Analysis of smart petrol station

作　　者：王会良[1] 万欢[1] 戴家权[1] 

机构地区：[1]中国石油集团经济技术研究院

出　　处：《国际石油经济》2016年第3期90-94,共5页International Petroleum Economics

摘　　要：智慧加油站的实质在于一切从顾客出发,实现加油站智慧式管理和服务,提升运营效率,提高客户满意度,最终实现平台收益最大化。从国内外石油销售企业的实践来看,智慧加油站具有客户中心化、终端平台化、生存数字化、管理智能化、运营环保化五大特征。与传统加油站相比,智慧加油站至少需要增加交通分析、位置服务、Wifi热点、数字看板、顾客电脑、自主结账、移动支付、价格提醒等16项服务内容,且后台需要六大服务支撑系统,即内部综合管理系统、集团客户管理系统、成品油物流管理系统、零售客户管理系统、非油中央仓管理系统和产品服务分析系统。智慧加油站须坚持以消费者为中心来建设和运营,坚持把数据作为运营的基础,而且要始终坚持平台的开放性。Smart petrol station adopts the concept of customer-oriented, to provide smart management and service, improve operation efficiency, enhance customer satisfaction, and finally achieve the maximum platform returns. In view of the experience of global oil marketing enterprises, smart petrol station has five major characteristics, including customer-centric, terminal platform, digitalization, intelligent management and environmental operation. Compared with the traditional gas station, the smart one at least need to increase 16 services which include traffic analysis, location-based service, Wifi, digital signs, customer computer, self-checkout, mobile payment, price alert and so on; and need 6 services to support the background that are internal integrated management system, group client management system, refined oil logistics management system, retail customer management system, non-oil central reserves management system and product service analysis system. The emphasis for construction and operation of smart petrol station is customer-oriented, adn with basic operation data and open platform.

关 键 词：智慧加油站 平台化 智能化 

分 类 号：F426.22[经济管理—产业经济]