网络舆情爆发时的社会情绪测量及其结构分析——以李某某案为例  

Social Emotion Measurement in the Case of Outbreak of Online Public Opinion and Analysis on Its Structure-Take Case of Li for Example

作　　者：廖卫民[1] 

机构地区：[1]浙江理工大学文化传播学院,杭州310018

出　　处：《浙江理工大学学报（社会科学版）》2016年第2期144-150,共7页Journal of Zhejiang Sci-Tech University：Social Sciences

基　　金：国家社会科学基金项目(14BXW026;15BXW055);浙江省教育厅高等学校访问学者专业发展项目(FX2014016);教育部人文社会科学研究青年基金项目(10YJCZH084)

摘　　要：网络舆情往往借助于社会情绪长期蓄积的能量而集中爆发,其爆发状态也成为观察一段时期社会情绪的典型表征,舆情爆发时所呈现的文本数据为测量社会情绪提供了关键材料。研究选取李某某案作为典型案例,对其网络舆情引爆的关键性微博信息及相关评论文本中所蕴含的社会情绪进行样本测量和内容分析,发现网络舆情对社会情绪的呈现有着精细结构、复杂层次和连续纹理,其主要原因在于社会情绪本身具有的感染性和网络群体具有的内在聚合性。Online public opinion often outbreaks intensively by means of the energy accumulated by social emotion for a long time.Its outbreak state becomes a typical representation for observing social emotion in a certain period.Text data presented in the case of outbreak of public opinion provide key materials for the measurement of social emotion.This study selects the case of Li as a typical case,conducts sample measurement and content analysis on social emotion implied in key microblog information and relevant comment text initiated by its online public opinion,and finds that the presentation of social emotion by online public opinion has fine structure,complicated level and continuous texture.Its main reasons include the infectivity of social emotion and inner polymerizability of internet groups.

关 键 词：网络舆情 社会情绪 情绪测量 内容分析 

分 类 号：G206[文化科学—传播学]