“新国旅”:横跨中港旅游业的新霸主  

New National Travel[Xinguolv]:New superpower in the travel industry between China mainland and Hong Kong

作　　者：王月平 

出　　处：《经理人》2016年第4期60-63,17,共4页Manager

摘　　要：2015年，国内旅游业发生了多起由巨头发起的并购或战略投资，涉及投资规模相比2014年增长了2．4倍。庞大的投融资规模背后是众多像万达、腾讯、百度、海航、复星、众信这样的巨头。2016年，巨头们将会在2015年的基础上继续加码旅游业投资并购，其中，中国国旅与港中旅的合并重组将在一定程度构建新的旅游生态圈，加速其完善产业链。In 2015.acquisition and strategic investments are made by several giants in domestic travel industry with investments 2.4 times over the previous year.Behind the huge scale of investments,there are giants like Wanda Group.Tencent Group.Baidu.Hainan Air,Fosun Group and Uzai.com.In 2016,the giants will continue to expand their investments into travel industry.Among them,China Travel Agency and Hong Kong Travel Agency will merge and build new travel industry to speed up the improvement of the industrial chain.

关 键 词：旅游业发 霸主 投资并购 投融资规模 战略投资 投资规模 合并重组 生态圈 

分 类 号：F592.771[经济管理—旅游管理]