全民健身网站文化建设研究  

Research On Culture Construction Of The National Fitness Website

作　　者：樊永忠[1] 

机构地区：[1]江西师范大学体育学院,江西南昌330027

出　　处：《安徽体育科技》2016年第1期25-27,35,共4页Journal of Anhui Sports Science

摘　　要：采用文献资料法分析全民健身网站现状。主要结论:全民健身网站大多由政府主导建立,域名品牌意识不强,网站功能同质化现象严重,精神文化与健身理念不突出,缺乏特色体育文化内容。建议:塑造网站品牌,侧重建设,顺应环境及用户需求,完善管理者个人素质水平,实现网站品牌的文化效应,形成自身特色,获得文化认同,最终实现全民健身网站的文化建设,推动全民健身事业发展。Using literature analysis of status quo of the national fitness website in China,this paper explores the culture of the national fitness website construction,realizes the sustainable development of national fitness sites to boost the national fitness industry in China. The main conclusion： mostly dominated by the government to establish a national fitness website,domain name brand awareness is not strong,the site features homogenition phenomenon serious,spirit culture and the concept of fitness is not outstanding,lack of characteristic sports culture content. Suggestion： focusing on construction of website brand,adapt to the environment and user＇s needs,improve the management level of personal qualities,realizes the website brand cultural effects,formed its own characteristics,cultural identity,ultimately achieve national fitness sites of cultural construction,promoting the development of the national fitness cause.

关 键 词：全民健身 网站 文化建设 

分 类 号：G80-05[文化科学—运动人体科学]