事件旅游城市居民分类及影响因素研究——以常州花博会为例  

Segmentation and Influential Factors of Residents in an Event Tourism Host City——A Case Study of China Flower Expo in Changzhou

作　　者：陈晓艳[1,2] 黄震方[1] 胡小海[3] 张子昂[1] 

机构地区：[1]南京师范大学地理科学学院,江苏南京210023 [2]常州工学院经济与管理学院,江苏常州213002 [3]江苏理工学院人文社科学院,江苏常州213001

出　　处：《南京师大学报（自然科学版）》2016年第1期108-116,共9页Journal of Nanjing Normal University(Natural Science Edition)

基　　金：国家自然科学基金(41271149;41301145);教育部人文社科青年基金(14YJCZH228);江苏省教育厅2013年度高校哲学社会科学基金指导项目(2013SJD630066);2015年江苏省普通高校研究生科研创新计划资助项目(KYLX15_0747)

摘　　要：针对事件旅游举办城市的旅游影响感知居民分类及影响因素在文献中讨论较少.以常州2013年中国花卉博览会为例,首先对事件旅游影响感知测量指标进行因子分析,然后以5个事件旅游影响因子作为分类依据,利用快速聚类法对居民群体进行聚类分析,最后采用多项名义变量逻辑斯回归模型分析居民事件旅游影响感知群体分类的影响因素.研究发现,可以将被调查居民分为淡漠支持者、矛盾支持者、理性支持者和热情支持者;居民分类的显著影响因素为性别、年龄和居住时间、与旅游业的相关程度、居住区域,同时结合深度访谈分析相关因素的影响机制.识别旅游地具有不同特征的群体,最小化潜在的消极影响,可以最大化居民的支持程度,对事件旅游的成功举办有一定的影响.It hasn＇t been discussed more about segmentation and influential factors of residents in an event tourism host city until now. Based on a questionnaire survey on event tourism host city,taking 2013 China Flower Expo in Changzhou as an example,such research techniques as factor analysis,K-means cluster,multinomial logistic regression,crosstabs and non-structural in-depth interviews are employed on segmentation and influential factors of host city. The results show that host city residents are classified into indifferent supporters,ambivalent supporters,rational supporters and enthusiastic supporters. Significant influential factors of residents＇ segmentation are gender,age and residence time,the degree related to tourism,residence area. Furthermore,this paper provides a thorough analysis to formation mechanism beyond segmentation of host city residents. Identifying residents groups with different characteristics can minimize the potential negative impact and maximize the support degree of residents,which has a certain influence on success of event tourism.

关 键 词：事件旅游 旅游影响感知 居民分类 影响因素 

分 类 号：F590.7[经济管理—旅游管理]