绿色营销观念在拓展天然气市场的应用  

Application of Green Marketing Strategy to Natural Gas Market Continuation

作　　者：王坤 

机构地区：[1]深圳市燃气集团股份有限公司,广东深圳518000

出　　处：《煤气与热力》2016年第4期43-46,共4页Gas & Heat

摘　　要：研究城市管道天然气市场发展现状,分析城市天然气下游市场营销特点,阐述绿色营销,提出城市燃气企业树立绿色营销观念的必要性及实施绿色营销战略的方法。The development status of urban pipeline natural gas market is studied, and the marketing characteristics of the city natural gas downstream market are analyzed. The green marketing is expounded, and the necessity of establishing the green marketing concept and the method of implementing the green marketing strategy in city gas enterprises are proposed.

关 键 词：绿色营销 市场拓展 应用研究 可持续发展 一次能源 

分 类 号：TU996.8[建筑科学—供热、供燃气、通风及空调工程]