历史文化旅游地区利益相关者中心度分析——以成都为例  

ANALYSIS ON CENTRALITY DEGREE OF STAKEHOLDERS OF HISTORIC AND CULTURAL TOURISM AREAS: TAKING CHENGDU AS AN EXAMPLE

作　　者：廖涛[1,2] 魏兰[2] 郑雨诗 

机构地区：[1]西南交通大学 [2]成都大学旅游与经济管理学院 [3]四川省峨眉山市旅游局

出　　处：《城市规划》2016年第3期43-45,70,共4页City Planning Review

基　　金：四川省教育厅人文社科重点项目(编号:16SA016D)

摘　　要：处理好历史文化旅游地区建设中不同利益相关者的诉求,是使历史文化旅游地区有形与无形文化遗产得到切实保护与持续发展的基础。本文以成都为研究对象,运用社会网络分析的方法,绘制利益相关者网络图,进行中心度分析,计算出五大利益主体的结点中心度和相对中心度。结论显示,在历史文化旅游地区利益相关者中游客是一个核心主体,要实现历史文化旅游地区在保护基础上的可持续发展,应考虑游客的利益诉求。Realizing the balance between different demands by various stakeholders of the historic and cultural tourist areas construction is a foundation for the effective protection and sustainable development of both tangible and intangible cultural heritages in historic and cultural tourism areas. This paper takes Chengdu as a specific subject of study, and applies the method of social network analysis to draw a network diagram of stakeholders for the analysis of centrality degree. The paper calculates the centrality degree of nodes and the relative centrality degree of five stakeholders, and gets the conclusion that among the stakeholders of historic and cultural tourism areas, tourist is the core entity. Therefore, to achieve the sustainable development on the basis of protection in the historic and cultural tourism areas, attention should be paled to the interests of tourists.

关 键 词：社会网络 历史文化旅游地区 利益相关者 中心度 

分 类 号：F592[经济管理—旅游管理]