台湾民宿产业的发展及其对大陆乡村旅游业的启示  

The Development of Taiwan B & B Industry and Its Enlightenment on Countryside Tourism of Mainland

作　　者：吴呤颗 陶玉国[2] 

机构地区：[1]无锡旅游商贸高等职业技术学院,江苏无锡214000 [2]江苏师范大学历史文化与旅游学院,江苏徐州221116

出　　处：《江苏师范大学学报（哲学社会科学版）》2016年第2期154-158,共5页Journal of Jiangsu Normal University：Philosophy and Social Sciences Edition

摘　　要：发展民宿产业是提升旅游产品供给质量的一项重要内容。台湾寺区别具特色的民宿旅游,依托农业、旅游和自然、人文资源等,具备精致化、个性化、人性化、品牌化和产业化的特点,在理念创新、行业协助、文创融入、转型升级、注重营销等方面对大陆发展乡村旅游具有积极的启示作用。随着大陆经济与文化的快速发展,旅游市场的前景也愈加广阔,这为我们充分借鉴台湾民宿产业发展的经验和模式提供了很大的实践空间。One important part of improving the quality of tourism products is to develop the B B industry.Taiwan＇s B B tourism,depending upon its agricultural,travelling,natural and human resources,is distinctively characterized by refinement,individualism,humanity,branding and industrialization.It offers positive enlightenment to mainland＇s development of countryside tourism in terms of concept innovation,industry assistance,integration of cultural creativity,transformation and upgrading as well as emphasis on marketing,etc.The rapid growing of the mainland＇s economy and culture broadens the prospect of the tourism market,which provides us with a vast space to learn from the experience and mode of Taiwan B B industry.

关 键 词：台湾民宿 大陆 乡村旅游 

分 类 号：F592.68[经济管理—旅游管理]