试论社会主义核心价值观传播的问题与对策  

Discussion on the Problems and Countermeasures of Spreading Core Values of Socialism

作　　者：徐稳[1] 张翠艳[1] 

机构地区：[1]山东师范大学马克思主义学院,济南250014

出　　处：《山东青年政治学院学报》2016年第2期92-97,共6页Journal of Shandong Youth University of Political Science

基　　金：国家社会科学基金项目"新媒体环境下我国意识形态建设能力研究"(15BKS087);教育部人文社会科学研究规划基金项目"中国共产党引领先进文化能力体系研究"(12YJA710079);教育部人文社会科学研究专项任务项目"高校思想政治理论课教学话语体系创新研究"(13JDSZK0028)

摘　　要：社会主义核心价值观的提出,是中国共产党的一次重大理论创新,其有效传播是培育和践行社会主义核心价值观的一个重要环节。当前我国社会主义核心价值观传播中存在传播"重器轻质",传播过程未充分考虑受众因素,传播环境较复杂,传播方式和手段比较单一,对外传播未能把握主动权等问题。因此,转变传播理念,遵循受众接受和认同规律,丰富传播方式,加强传播阵地建设,实现对外传播的话语转换等,是提升社会主义核心价值观的影响力、渗透力、传播力的重要手段。The presentation of socialist core values is a major theoretical innovation of Communist Party of China,and the effective communication of which is an important link for cultivating and fulfilling it. There are some problems in the current communication of socialist core values,namely more attention paid to tools than essence,such as lacking consideration about the factor of audience,complication of propagation environment,the modes and means are relatively simple and the dificiency of initiative on external communication. Therefore,the important means of promoting influence,penetration,and communication of socialist core values is to change the idea of communication,follow the law of audience acceptance and approval,enrich the means of communication,strengthen the construction of propagation front,as well as to convert the discourse of external communication.

关 键 词：社会主义核心价值观 传播 受众 

分 类 号：D648.3[政治法律—政治学]