皖南区域中医药养生保健旅游的发展研究与开发思路  

Development Research and Ideas of Traditional Chinese Medicine Health Care Tourism within the South Anhui Area

作　　者：黄金琳[1] 

机构地区：[1]安徽中医药高等专科学校,安徽芜湖241000

出　　处：《绿色科技》2016年第7期194-196,199,共4页Journal of Green Science and Technology

基　　金：安徽省教育厅人文社科重点研究项目(编号:SK2014A293)

摘　　要：指出了皖南区域的旅游资源丰富,其源远流长的新安医学文化和丰富的中药资源,为发展养生保健旅游提供了坚实基础。基于目前国内对中医药保健旅游消费市场的需求,同时相关产业的发展处于起步阶段,中医药养生保健旅游的发展前景广阔。从可行性分析、资源整合、开发创新、专业人才培养等方面提出了开发思路,以促进皖南区域养生保健旅游事业的发展。The area of the South Anhui is rich in tourism resources and the tourism development is relatively mature.This area has a long history of Xin＇an Medicine Culture and rich resources of traditional Chinese medicine,which provides a solid foundationfor the development of health care tourism.The health care tourism of traditional Chinese medicine has a bright future based on the current domestic consumption demand for it.But at the present stage,its Chinese medicine health tourism industry chain is not mature.The author attempts to integrate the development of health tourism from the feasibility analysis,resources integration,development and innovation,professional personnel training and other aspects of the integration of traditional Chinese Medicine which can promote the development of the regional health care Tourism.

关 键 词：中医药养生保健旅游 发展 开发思路 皖南区域 

分 类 号：F59[经济管理—旅游管理]