电子商务三元制实践教学体系探索  

The Ternary Model of E-commerce Practical Teaching

作　　者：魏小锐[1] 李勇[2] 赵维佺[1] 

机构地区：[1]东莞理工学院计算机学院,广东东莞523808 [2]东莞理工学院教务处,广东东莞523808

出　　处：《实验室研究与探索》2016年第3期157-160,172,共5页Research and Exploration In Laboratory

基　　金：国家自然科学基金(61100136);广东省教育厅专项项目(粤教高函[2010]38号-41-011);2013年广东省高等学校教学质量与教学改革工程项目(粤教高函[2013]113号-114)

摘　　要：电子商务涉及学科广泛,且包含了大量复杂的实践内容。根据电子商务学科这些特点,从东莞地方经济发展需求与东莞理工学院人才培养定位的角度,提出了一种面向应用型人才培养的"三元制"电子商务实践教学模式。首先全方位地与企业联合建设实践教学第一课堂,让学生在第一课堂打好实践基础;接着在企业的第二课堂强化真实项目的实训,让学生在第二课堂锻炼动手技能;最后在第三课堂——校内电商平台实现课堂教学与企业实训的对接,让学生在第三课堂全面演练,成为真正的主导。E-commerce is an interdisciplinary and involved with much practice. Based on these characteristics,this paper proposes a ternary model of E-commerce practical teaching to address the needs of economic development of Dongguan and talent training of Dongguan University of Technology. First, the university collaborates with the enterprises in the full spectrum to construct the first classroom,which enables the students to lay a solid foundation of practice. Second,the students will take part in the real-world projects in the second classroom in the enterprise so that their practical skills are strengthened. Finally,the classroom teaching and enterprise training combines together in the third classroom——the E-commerce platform on campus,where the students can exercise their skills comprehensively as the true master.

关 键 词：电子商务 三元制实践教学体系 应用型人才培养 

分 类 号：G642.0[文化科学—高等教育学]