中美网络零售组织模式本质差异的识别与刻画  

The Identification of the Fundamental Differences of Online Retail Organization Pattern Between China and the US

作　　者：王超贤 

机构地区：[1]中国信息通信研究院,北京1000190

出　　处：《中国科技论坛》2016年第4期140-146,共7页Forum on Science and Technology in China

基　　金：国家社科基金项目"中国新的发展阶段‘创新租金’驱动经济发展方式研究"(10BJL017)

摘　　要：本文从技术和合约两个视角出发,识别并刻画了这两种网络零售组织的本质差异。研究表明:中美网络零售组织模式的本质差异从组织形态(技术视角)来看是外部化与内部化职能配置方式的差异,从治理结构(合约视角)来看则是市场型与一体化治理机制的差异。综合来看,它可以用组织理论中经典的分散化与一体化组织结构的区分来概括。本文的研究为理解中美网络零售组织演进规律奠定了基础,也为网络零售企业组织战略的制定提供了辅助分析工具。This paper identifies and characterizes the fundamental differences in the two online retail organization models from a technical and contracts perspective. The study finds： the fundamental differences in the two online retail organization models between China and the US is the differences in the externalization and internalization function configuration from the technical perspective and in the arms-length and integrated governance structure from the contracts perspective. On the whole,it can be summarized as the classical distinction between integration and decentralized organizational structure in organizational theory. This study lays the foundation for understanding the evolution of the law of China and the US online retail organization,and provides an assisted analysis tools for organization strategy developing for online retail enterprises

关 键 词：网络零售组织 纵向一体化 分散化 组织形态 治理结构 

分 类 号：F724[经济管理—产业经济]