九华山风景区旅游解说系统优化对策研究——基于游客感知视角  

Optimization Strategy of Tourist Description System in Jiuhua Mountain Scenic Area:From the Perspective of Tourists' Perception

作　　者：余菲菲[1] 左仲明[1] 夏玲[1] 

机构地区：[1]池州学院旅游与历史文化学院,安徽池州247000

出　　处：《安徽农业大学学报（社会科学版）》2016年第2期68-74,共7页Journal of Anhui Agricultural University:SOC.SCI.

基　　金：安徽省社会科学规划项目(AHSKQ2014D22:<皖南旅游交通网络布局与优化对策>);池州学院人文社会科学研究项目(2015RW007:<池州市旅游国际化竞争力评价研究>)

摘　　要：旅游解说系统是旅游目的地诸要素中重要的组成部分,是沟通游客与旅游目的地之间的重要桥梁及影响游客旅游体验质量和衡量景区服务质量的重要因素。以九华山风景区为例,调查研究游客对景区导游解说、解说牌、印刷品和游客服务中心四个方面感知程度,提出通过提高景区导游人员综合服务能力、完善景区标识系统管理、突出解说媒介的景区特色、重视景区游客接待中心规划、开设智能解说系统,强化景区网站建设等举措以提高游客对景区旅游解说系统满意度,对九华山风景区建立良好旅游解说系统及对我国景区旅游解说系统实践提供参考借鉴。A sone of key elements of tourist destination,tourist description system is an important bridge of communication between tourists and tourist destination,and also an important factor influencing tourists＇ experience and measuring the quality of services provided by scenic areas.Taking Jiuhua Mountain Scenic Area as an example,this paper studies tourists＇ perception of tour guides＇ descriptions,explanatory boards,printed materials and tourists＇ center,and puts forward that tourists＇ satisfaction with tourist description system could be improved by enhancing tour guides＇ comprehensive service ability,perfecting the management of scenic signs system,highlighting the features of scenic areas,paying more attention to the planning of tourists center,setting up intelligent description system,strengthening the construction of relevant websites and so on.The present study might be a useful reference to the establishment of a good tourist description system in Jiuhua Mountain Scenic Area as well as some relevant practices in other places in China.

关 键 词：旅游解说系统 游客感知 九华山风景区 

分 类 号：F59[经济管理—旅游管理]