微交互在B2C网站设计中的应用与研究  

THE MICRO-INTERACTION DESIGN OF B2C E-COMMERCE WEBSITE

作　　者：钱程[1] 唐德红[1] 

机构地区：[1]湖北工业大学工业设计院

出　　处：《设计》2016年第9期150-151,共2页Design

摘　　要：微交互作为引导电子商务网站设计发展的新的理论原则,受到国外交互设计师的广泛推崇,但在国内却并未被熟知。本文通过分析国内电子商务发展现状,详细阐释了微交互的理论方法与设计原则。深入探讨微交互理论在电子商务网站界面设计中的应用与表现形式,微交互注重细节设计,追求设计元素的提炼和对细节的再塑造是最简单的交互设计。简约主义是微交互设计的本质,其简约、人性化的交互流对于优化B2C网站交互设计,完善消费者用户体验都有很大的帮助。The Micro-interaction as the leading e-commerce Web site design development of new theoretical principles was widely respected by the interaction designer abroad,but has not been known in the domestic.By analyzing the development situation of domestic e-commerce,microinteraction theory and design principles were explained in detail.Simplicity is the nature of micro-interaction design,its simple personalized interaction flow has a lot of help for B2C Web site interaction design and improving the consumer user experience.

关 键 词：微交互设计 B2C电商网站 简约主义 用户体验 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术]