网络热点事件的类别特征及其应对策略  

Characteristics of Different Types of Network Hot Events and its Strategies

作　　者：闫东利[1] 

机构地区：[1]河北师范大学文学院,河北石家庄050024

出　　处：《河北学刊》2016年第3期213-217,共5页Hebei Academic Journal

基　　金：全国教育科学"十二五"规划教育部重点课题<网络舆论事件对高校学生群体性情绪的激发与应对策略研究>(DEA120207)

摘　　要：近年来,网络热点事件频发,且因其受社会事件、各色传媒、意见领袖、网民意见、大众心理、政府措施等诸多因素影响而具有显著的突发性和多变性特征。本文以近年来所发生的典型网络热点事件为切入点,按照网络热点事件发生、发展的演进特点将其分为递进型事件、逆转型事件、涟漪型事件、串联型事件,并在厘定不同类型网络热点事件特征的基础上,依类提出相应的处置对策。In recent years,network hot event appears more frequent,and it has distinct burstiness and variability due to the social events,kinds of media,opinion leaders,netizens’ comments,mass psychology,government measures,and many other factors. This paper taking the recent network hot events as a point of penetration,according to the law of development characteristics of network hot events,divides them into progressive type,reversal type,ripple type,and series type. And on the basis of studying the characteristics of different types of network hot events,each type of network hot events has its own corresponding strategy.

关 键 词：网络热点事件 类型 特征 应对策略 

分 类 号：D630.8[政治法律—政治学]