电子商务平台新媒体联动的超现代管理维度  

Ultra Modern Management Dimension Of New Media Linkage Of Electronic Commerce Platform

作　　者：周妍[1] 

机构地区：[1]贵州师范大学经济与管理学院,贵州贵阳550001

出　　处：《江苏商论》2016年第3期17-20,共4页Jiangsu Commercial Forum

基　　金：贵州省教育厅高等学校人文社会科学项目研究成果(项目编号:13SSD002)

摘　　要：电子商务平台作为组织、企业或个人网上交易洽谈的平台,它不仅仅是一个渠道或媒介,更是组织自有界面和重组社会格局的力量。随着数字技术的发展,平台与新媒体的联动至关重要,构建页面模块内容传播,是提升电子商务平台增强PR值的有效途径。电子商务平台应体现更为科学的信息沟通、信息共享、信息服务能力。新媒体时代,电子商务平台新媒体联动的超现代管理,是一个价值链条,对"四化"(工业化、信息化、城镇化、农业现代化)同步提升具有重要意义。e-commerce platform as organizations, enterprises or individuals provide online trading business platform. It is not only a channel or the media, but also the power organization of its own interface and restructuring of social structure, with the development of digital technology, the linkage between the platform and the new media is important and build a page module content dissemination, is an effective way to enhance e-commerce platforms to enhance the PR value. Electronic commerce platform should reflect more scientific information communication, information sharing, information service capabilities. In the era of new media, e-commerce platform for new media linked the ultra modern management is a value chain, on the ＂four modernizations＂（industrialization, informatization, urbanization, agricultural modernization） synchronous lifting has important significance.

关 键 词：电子商务 平台 新媒体 联动 超现代管理 

分 类 号：F724.6[经济管理—产业经济]