我国涉农媒体的传播特点与发展困境  

Propagation characteristics and development dilemma of Chinese rural media

作　　者：罗宜虹[1,2] 

机构地区：[1]湖北大学新闻传播学院 [2]武汉大学政治与公共管理学院

出　　处：《广告大观（理论版）》2016年第2期18-25,共8页Journal of Advertising Study

摘　　要：2015年中央再次发布一号文件聚焦"三农",这也是自2004年以来中央连续12年聚焦"三农"。在新型城镇化背景下,此举意义深远。本研究聚焦中国涉农媒体的发展与中国乡村变迁。在新农村建设和新媒体快速发展的时代背景下,涉农传播也在悄然发生着深刻变化,涉农媒体遇到了前所未有的现实困境与挑战。研究探索我国涉农媒体的传播特点与发展困境,以期待为涉农媒体的转型与未来发展提供新视角和方向。2015, the central ＂1st File＂ focused on ＂three Rural Issues＂ again in the following 12 consecutive years since 2004. In the background of the new town, this action is far-reaching. This study focuses on the development of Chinese rural media and changes in rural China. Under the new rural construction and the historical background of the rapid development of new media, the propagation characteristics in rural media are undergoing profound changes. Chinese Rural Media encountered unprecedented difficulties and reality challenges. This study explores propagation characteristics and dilemma of Chinese Rural Media in order to provide a new perspective and direction of future development for the transformation of rural media.

关 键 词：涉农媒体 转型 传播特点 困境 

分 类 号：G219.2[文化科学—新闻学]