新媒体对台湾青年选举行为的影响  

On Influence of New Media on Taiwan Residents Young People's Voting Behavior

作　　者：赵怡[1] 李贞怡[2] 

机构地区：[1]上海交通大学媒体与设计学院 [2]台湾世新大学传播研究所

出　　处：《青年学报》2016年第2期27-34,共8页Youth Research

摘　　要：对台湾新媒体用户的媒体使用状况、新媒体与政治知识、新媒体与政治兴趣、新媒体与投票行为以及基本人口数据等五大部分的调研发现,随着互联网基础设施的普及,"新媒体用户"已从过去30岁以下的年轻人,扩展到了59岁以下的人群。新媒体用户在互联网"使用量"上远胜于电视、报纸等传统媒体。他们将"互联网"视为参与公共领域的重要平台,会通过这个平台进行搜寻、浏览、点阅、观看,以及发文、制作、留言、评论等更为主动、积极的互动行为。代表新媒体的"互联网"和旧媒体的"报纸"对于青年等新媒体用户均具有影响力,是未来影响选民的重要沟通媒介和平台。As it is discovered by the research of the five important parts,namely,how new media are used by Taiwan Residents users,relationship between new media and political knowledge,relationship between new media and interest in politics,relationship between new media and voters＇ behavior as well as basic data of population,with popularization of internet infrastructure,the group of ＂new media users＂has extended from the population of under- thirty to the that of under- fifty- nine. The number of the Internet users has widely surpassed the use of traditional media such as television and newspapers. Taking the Internet as the important platform to participate in the activities of public realm,they take initiatives and more proactive communication such as searching,surfing,clicking,watching,posting,composing,leaving messages and making comments through this platform. Both the Internet and newspapers,respectively representing new media and old media,are exerting influence on new media users,including young people,and will serve as the important communication vehicle and platform.

关 键 词：新媒体 选举 调研 

分 类 号：D675[政治法律—政治学]