消费者的购买类型与幸福感的关系  

Relationship between Purchase Type and Well-being

作　　者：曾陶然 徐凤[1] 蒋奖[1] 

机构地区：[1]北京师范大学心理学院,应用实验心理北京市重点实验室,北京100875

出　　处：《中国临床心理学杂志》2016年第2期352-355,共4页Chinese Journal of Clinical Psychology

基　　金：国家社会科学基金项目(13BSH055);北京市教育科学“十二五”规划重点课题“青少年物质主义价值观的发展和影响因素研究”(课题批准号:AFA11107)的资助

摘　　要：目的:考察不同的购买类型即体验购买、实物购买与幸福感的关系,同时考察物质主义水平对二者关系的影响。方法:研究1采用回忆范式,让被试自由回忆一次印象深刻的购买,研究2采用启动范式,以某一物品启动被试的体验购买或实物购买,之后被试完成购买幸福感问卷和物质主义价值观量表。结果:体验购买消费者的幸福感程度显著高于实物购买,且这种关系不受消费者物质主义水平的调节。结论:相比于实物购买,体验购买给消费者带来更高的幸福感。Objective： To explore the relationship between purchase types and consumers＇ well-being, and to examinethe possible moderating role of materialism in this relationship. Methods： Participants were asked to recall an impressiveconsumption（Study 1） or primed to regard an item as specific type of purchase（Study 2）. Subsequently, they completed pur-chase well-being questionnaire and Materialism Value Scale. Results： Participants in experiential purchase group reportedhigher level of well-being than those in material purchase group as predicted. The relationship between purchase types andconsumers＇ well-being was not moderated by consumers＇ level of materialism. Conclusion： Compared with material pur-chases, experiential purchases are associated with greater consumers＇ well-being.

关 键 词：体验购买 实物购买 幸福感 物质主义 

分 类 号：R395.6[哲学宗教—心理学]