基于大学生聚类结果的高校旅游优化模式研究——以四川旅游学院为例  

Research on the Optimization Model of College Tourism Based on Clustering Results of College Students——Taking Sichuan Tourism University as an example

作　　者：张甜颖[1] 

机构地区：[1]四川旅游学院旅游系,四川成都610100

出　　处：《乐山师范学院学报》2016年第3期71-76,共6页Journal of Leshan Normal University

基　　金：四川省教育厅2015年立项资助课题"基于师生感知角度的高校旅游影响及优化模式研究"(15SB0182)

摘　　要：高校旅游作为一项新兴的特色旅游方式,正逐渐成为今后我国城市旅游和文化旅游的重要组成部分。校园美丽的自然风光、独特的人文景观、齐全的体育和餐饮设施、内涵深厚的文化氛围成为吸引游客的主要旅游资源。和其他旅游景区一样,高校旅游对目的地居民同样会有比较大的影响。文章以某高校为研究个案,针对高校旅游产生的旅游影响,采取聚类分析的方法探究作为目的地居民之一的大学生的感知态度,提出发展高校旅游的优化模式及对策,使高校的社会、经济、文化、环境与高校旅游能够和谐共处。As a new and special way, college tourism is becoming one of the important components of the city tourism and cultural tourism in China. The beautiful natural scenery,unique cultural interests,well-equipped sports and catering facilities ,as well as the cultural atmosphere are the main resources to attract tourists. Like other tourist sites, college tourism will also have a relatively large impact on residents of the tourism destination. Based on the case study of a university,according to the tourism impact of college tourism,this paper adopts clustering analysis method to explore attitude and perception of the college students in one of the tourism destination, puts forward the optimization model and countermeasures of tourism development, thus maintaining harmony in society, economy, culture, environment and tourism in colleges and universities.

关 键 词：聚类分析 大学生 感知态度 高校旅游 优化模式 

分 类 号：F590[经济管理—旅游管理]