物象之本,符号演化——浅析汉字标志图形设计的艺术表现形式  

THE EVOLUTION OF IMAGES AND SYMBOLS-ANALYSIS OF THE ART EXPRESSION FORM OF CHINESE CHARACTER LOGO GRAPHIC DESIGN

作　　者：王永虎[1] 杨广红[1] 

机构地区：[1]巢湖学院,安徽巢湖238000

出　　处：《巢湖学院学报》2016年第2期90-93,共4页Journal of Chaohu University

基　　金：安徽省人文社科重点研究基地项目(项目编号:SK2016A0630)

摘　　要：随着世界各国文化交流范围的不断扩大,汉字标志图形作为文化交流与视觉传达的符号被广泛应用于各个领域,显示出我国文化强大的世界魅力。鉴于汉字标志图形的文化价值与不可取代的独特地位,并就对汉字标志图形设计的艺术表现形式进行了深入的研究,旨在表达汉字标志图形设计是"物象之本,符号演化"的审美创造,这种艺术表现形式能够赋予现代标志图形深厚的文化底蕴和强烈的民族特色,是设计出独具特色的现代标志的关键因素,有助于我们在标志设计中融入本土文化,表现富有生命力的现代标志。With the continuous expansion of the scope of cultural exchanges around the world, Chinese character logo graphics,as a symbol of cultural communication and visual communication, are widely used in various fields, showing the charm of Chi-na＇s culture. In view of the cultural value and irreplaceable status of Chinese character logo graphics, art forms of Chinese char-acter logo graphic design were studied deeply, aimed at expressing that the Chinese logo graphic design is an aesthetic creationof ＂images in the symbol evolution＂. This art form can give modern logo graphic deep cultural heritage and strong ethnic char-acteristics. It＇s a key factor in designing a unique modern symbol, which helps us to integrate local culture into logo design, show-ing rich vitality of modern logo.

关 键 词：汉字 标志图形设计 艺术表现 形式 

分 类 号：J524[艺术—艺术设计]