社群媒体-项目任务的匹配对项目满意度及绩效的影响  

Effect of Social Media-Project Task Matching on Project Satisfaction and Performance

作　　者：张亚莉[1] 王鑫[1] 杨朝君[2] 

机构地区：[1]西北工业大学管理学院,陕西西安710072 [2]西安电子科技大学经济管理学院,陕西西安710126

出　　处：《北京邮电大学学报（社会科学版）》2016年第2期78-85,共8页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：教育部人文社会科学基金项目(13YJA630136)

摘　　要：应用任务-技术匹配模型,通过实证方法研究了QQ这一典型社群媒体与项目任务的匹配对项目满意度及项目绩效的影响。项目满意度分为项目过程满意度和项目结果满意度两个维度,项目绩效则从个体项目任务绩效和个体项目关系绩效两个维度进行测量。研究结果表明,社群媒体-项目任务匹配正向影响项目过程满意度,项目过程满意度又正向影响项目结果满意度、个体项目任务绩效及个体项目关系绩效。此外,个体项目关系绩效也进一步影响个体项目任务绩效和项目结果满意度。Applying task-technology matching model and empirical research method,the effect of the typical social media instant messaging tool QQ and project task matching on the project satisfaction and performance are researched. Project satisfaction includes two dimensions of project process and project result,while project performance is measured by two dimensions of individual project task performance and individual project relationship performance. The results show that matching of social media and project task positively affects the degree of project process satisfaction which positively affects project result satisfaction,individual project task performance and relationship performance. Besides,individual project relationship performance has further influence on individual project task performance and project result satisfaction.

关 键 词：社群媒体 任务-技术匹配模型 利益相关者 项目绩效 

分 类 号：F224.5[经济管理—国民经济] C912.11[社会学]