高校图书馆实施阅读激励的实证分析  

An Empirical Study of the Implementation of Reading Incentives in Universities Libraries

作　　者：吴惠茹[1] 

机构地区：[1]东莞职业技术学院图书馆

出　　处：《图书馆论坛》2016年第5期109-116,共8页Library Tribune

基　　金：教育部人文社会科学研究青年基金项目"全民阅读视角下的读书会推广机制研究"(项目编号:14YJC870001)研究成果之一

摘　　要：阅读活动引入激励机制可以促进阅读推广工作新常态化发展。文章对我国高校图书馆实施阅读激励的现状进行了初步调查和梳理,结合国内外高校的实践情况分析物质激励、精神激励、政策激励、竞赛激励这4种阅读激励手段。针对我国大陆地区高校图书馆实施阅读激励存在的不足,从构建阅读激励的常态化机制、采取复合激励模式、创新激励方式、做好激励效果评估等4个方面提出对策。The introduction of incentive mechanism in reading activities can promote the new normal development of reading promotion. This paper makes a preliminary investigation and analysis of the current situation of reading incentives carried out by universities libraries in China. Combined with the practice of domestic and foreign universities,it analyses four kinds of reading incentives：material motivation,spiritual motivation, policy motivation and competition motivation. In order to solve the problems existing in the implementation of reading incentives in Chinese mainland university libraries, this paper puts forward countermeasures from four aspects： establishing a normal mechanism of reading incentive, adopting compound incentive mode,innovating incentive ways,and making assessment of incentive effect.

关 键 词：高校图书馆 激励 阅读激励 奖励 

分 类 号：G258.6[文化科学—图书馆学]