体验营销模式下古村落可持续发展策略研究——以中山古村落为例  

Study on The Sustainable Development Strategy of Ancient Village Based on Experience Marketing Model— ——Take Zhongshan as an example

作　　者：胡顺义[1] 

机构地区：[1]中山职业技术学院,广东中山528404

出　　处：《特区经济》2016年第4期34-36,共3页Special Zone Economy

基　　金：中山市科技计划立项课题<中山古村落可持续发展生态策略研究>(项目编号:2014A2FC332)阶段研究成果之一

摘　　要：古村落可持续发展是一项涉及环境保护、居民生活、经济发展、文化传承等内容的系统工程。以生活情境体验与历史文化感知为基础的"香山印象"体验营销模式设计古村落发展路径,实质上是以人的居住实现中山古村落活态保护和持续发展,这为实现以上多重指标内容的协调发展提供了有价值的参考。Sustainable development of the ancient village is a systems engineering that involved in environmental protection, life, economic development, cultural heritage content and so on.On the basis of life experience and historical and cultural perception to design the development path of ancient villages in the experience marketing mode of ＂Xiangshan impression＂,it is to achieve living protection and sustainable development essentially in Zhongshan ancient village with villagers living. This provides a valuable reference for the coordinated development of the content of multiple indicators.

关 键 词：古村落 体验营销 可持续发展 

分 类 号：K878[历史地理—考古学及博物馆学]