我国4G时代运营商的价格策略研究  

Research on Operator's Price Strategy in the Era of 4G

作　　者：曾璐[1] 孙玺[1] 

机构地区：[1]重庆邮电大学移通学院,重庆401520

出　　处：《价值工程》2016年第15期24-26,共3页Value Engineering

基　　金：重庆市教育委员会人文社会科学研究项目"关于我国4G时代的价格策略和价格管制研究"阶段性研究成果(项目编号:14SKS08)

摘　　要：4G时代,运营商价格策略的选择不仅关系到自身收入和竞争力,还关系到消费者的接受程度和满意程度。本文首先对我国通信业务市场进行了模型选择,根据判断最接近寡头市场,运用伯特兰模型得出三寡头的均衡价格。与现实情况比较后发现模型结论与实际情况有偏离,进一步从四个方面分析影响运营商定价的因素,包括:定价目标、产品成本、消费者对价格的敏感程度和竞争者的决策。最后,针对运营商提出4G时代的定价建议。In the ear of 4G, the operators＇ choice of price strategy is not only related to their income and competitive power, but also related to the acceptance and satisfaction of consumers. This paper first selects the model of communication service market in China, which is close to the oligopoly market. By Bertrand model, the equilibrium price of the three oligarchies is obtained. Comparing the calculation result with the reality, it is found that the model conclusion has deviation with the actual situation, so this paper further analyzes the factors affecting operator＇pricing from four aspects： pricing target, product cost, consumers＇ price sensitivity and competitors＇ decision. Finally,pricing proposals are put forward for operators in 4G era.

关 键 词：4G 运营商 价格策略 建议 

分 类 号：F626[经济管理—产业经济]