基于环境认知的生态旅游者对景区管理方式的态度测量  

MEASUREMENT ON THE ATTITUDE OF ECO-TOURISTS TOWARDS THE MANAGEMENT MEANS OF SCENIC RESORT BASED ON THE ENVIRONMENTAL COGNITION

作　　者：程占红[1] 牛莉芹[2] 

机构地区：[1]山西财经大学旅游管理学院,太原030031 [2]山西财经大学环境经济学院,太原030006

出　　处：《人文地理》2016年第2期136-144,共9页Human Geography

基　　金：教育部人文社会科学研究规划基金项目(14YJA630005);国家自然科学基金项目(41571141);山西省高等学校教学改革项目研究项目(J2014055)

摘　　要：要:根据不同环境认知属性的游客类型对于景区管理方式的态度差异,来寻求景区管理中的不足,有助于完善景区管理方案。本文以芦芽山自然保护区为例,首先运用双向指示种分析方法,将游客划分为严格环保型、一般环保型、偶尔环保型和自然享受型四类。其次利用ANOVA方差分析法,测量了不同游客类型对景区管理方式的态度。结果发现:游客在保护区目前的管理方式、步行道管理、游客活动范围的限制、牲畜管理等方面,有明显的不同反映;在分区管理、处罚措施、解说系统和环境教育方面,则表现出较为一致的态度。Based on the difference of tourists types of environmental cognition toward the way of scenic resort management, the managing deficiency was discovered, which helped to perfect the managing programme.Firstly, the tourists＇ characteristics of different environmental cognition were identified by Two-Way Indicator Species Analysis（TWINSPAN） in Luya Mountains natural reserve, and secondly, the attitude of different types on the management means was also measured by the variance analysis of ANOVA. It showed that： 1） TWINSPAN divided all the tourists into the strict protection type, the usual protection type, the occasional protection type and the natural enjoyment type. 2） The different types had the different expression clearly on the current management means, the walkways management, restrictions to the scope for tourism activities, and livestock management, which indicated that the more investigation and amelioration were needed to deal with in these mentioned management ways. 3） The different types had the coincident attitude on the divisional management, the punishing measures, tourism interpretation system and environmental education, in which they were satisfied with the divisional management and the punishing measures, and not with tourism interpretation system and environmental education that needed to improve. 4） In the graph of canonical correspondence analysis, the cognition of four types towards the management means of scenic resort had an evidence difference, and their distribution had certain relevance with key indicators and demographic characteristics.

关 键 词：芦芽山 生态旅游者 环境认知 景区管理 

分 类 号：F590[经济管理—旅游管理]