我国农民工媒介形象的建构现状分析  

The Current Status of the Construction of Migrant Workers' Media Image in China

作　　者：李道荣[1] 袁满[2] 

机构地区：[1]中南财经政法大学新闻与文化传播学院,湖北武汉430073 [2]武汉大学新闻与传播学院,湖北武汉430072

出　　处：《河南大学学报（社会科学版）》2016年第3期130-137,共8页Journal of Henan University(Social Sciences）

基　　金：国家社会科学基金项目"城市化视角下的农民工报道问题研究"(10BXW006)阶段性成果

摘　　要：当前我国农民工的媒介形象已不能用简单的正面、中性、负面的分类方法来概括,而应是向圆形、立体、多样化方向发展。农民工的优秀品质和对城市建设的贡献得到了展示,新市民、新产业工人的称谓正逐渐被社会认可;农民工有待改善的工作生活处境受到了政府和社会的关注;农民工的负面行为在报道中已进行了量的控制和有意规避,农民工的"妖魔化""污名化"的标签式报道已趋于销声。未来农民工媒介形象建构应在加强深度报道、提升农民工主体地位、强化农民工城市建设者的形象等方面进行改进。The current media image of China’s migrant workers has been more three-dimensional and diversified instead of summarizing them through a simple classification methods by dividing them into positive,neutral and negative images.The migrant workers’traits and contributions to the society have been revealed,and a series of new titles such asnew citizen ＂andnew industrial workers＂ are becoming more and more popular. What’s more,migrant workers’living and working environment have been improved,and the amount of negative news is also decreasing.In the future,the construction of migrant workers’media image should concentrate on depth reports,promoting their dominant role and strengthening their image as city builders.

关 键 词：农民工 媒介形象 建构现状 改进建议 

分 类 号：G206.3[文化科学—传播学]