民俗节庆真实性研究——以中国·湄洲妈祖文化旅游节为例  

A Research on the Authenticity of Folk Festivals——Take China-Meizhou Mazu Cultural Tourism Festival as an Example

作　　者：蔡礼彬[1] 

机构地区：[1]中国海洋大学管理学院

出　　处：《华侨大学学报（哲学社会科学版）》2016年第2期55-65,共11页Journal of Huaqiao University(Philosophy & Social Sciences)

基　　金：青岛市社科规划中心项目:基于文化基因理论的青岛市历史街区保护与开发策略(QDSKL140702)

摘　　要：民俗节庆的真实性问题一直为学术界所关注。从服务剧场理论出发探讨中国湄洲妈祖文化旅游节在场景、演员、表演、观众四个角度存在的问题,发现节气场景的选择过于空旷使得表演无从体验妈祖的信仰之力、演员在节庆表演中表现出情感进入面较低、观众的参与度不积极、表演效果还有进一步提升的空间等一系列问题。提升中国湄洲妈祖文化旅游节的综合效果可以从场景的潜在环境、设计因素,演员的演绎与参与程度,观众的吸引力、中心性和自我表达,表演的品质和其中产生的情感激荡等方面加以改进,提高游客的真实性体验,以实现民俗节庆对继承和发扬地方文化的文化价值。The authenticity of folk festivals has always been the concern of the academia. Based on service theater theory, this paper explores the problems on scenarios, actors, performances and audiences in China - Meizhou Mazu Cultural Festi- val. If choosing an open festival scenario, performances will be unlikely to show the power of Macao faith, actors may ex- press limited emotions into performances, the involvement of audiences will be negative, and performance effects may need further improvement. In order to promote comprehensive effects of China-MeiZhou Mazu Cultural Festival and improve the authenticity experiences of audiences, this paper puts forward to improve potential scenario and design, the performance and participation of actors, the attraction, centrality and self-expression of audiences, the quality of performances as well as emotional resonances generated by the performance. By doing these, folk festivals is likely to inherit and carry forward cultural values of Chinese local culture.

关 键 词：民俗节庆 剧场理论 真实性 妈祖文化 

分 类 号：F590-05[经济管理—旅游管理]