“负面解读”治理与公信力重塑问题探析  

On the Governance of "Negative Interpretation" and the Reconstruction of Public Trust

作　　者：李宏[1] 

机构地区：[1]中共大连市委党校应急管理教研部,辽宁大连116013

出　　处：《广州大学学报（社会科学版）》2016年第4期28-35,共8页Journal of Guangzhou University:Social Science Edition

基　　金：辽宁省社科基金重点项目(L14AGL009);国家社科基金青年项目(13CGL134)

摘　　要：当前在各种情绪相互冲撞且日趋复杂化的舆论场中,日渐盛行的"负面解读"现象应当引起足够的重视。从整个经济社会发展的层面考量,"负面解读"盛行所折射的,最终仍然是"社会化媒体环境"下相关主体频繁互动的过程中,"不信任感"日益上升的问题,各种负面情绪及其背后的不良心态在根本上主要来源于"公信力"的普遍缺失。为此,有效治理"负面舆情"与重塑公信力的对策主要在于:充分发挥"法治"的引领效果和规范作用;增进政府、媒体与公众之间的有效沟通;全面、系统地开展媒介素养教育与培训;加强社会主义思想文化建设,构筑共同的精神家园。In the current public opinion field of our country, all kinds of emotions collide with each other, and become more and more complex. The phenomenon of ＂ negative interpretation＂ , which is increasingly popular, should he paid enough attention to. Considering the economic and social development, the refraction of the ＂nega- tive interpretation＂ , is still the growing ＂ distrust＂ under the ＂social media environment＂. All kinds of negative e- motions and the negative mentality behind them come mainly from the general lack of ＂credibility＂ , especially the government agencies and the media. Therefore, the countermeasures of effective governance to ＂negative public o- pinion＂ and credibility rebuilding mainly lie in ： giving full play to the ＂ rule of taw＂ leading effect and normative role; promoting the effective communication between the government, media and the public; comprehensively and systematically carrying out media literacy education and training; strengthening socialist ideological and cultural construction in order to construct a common spiritual home.

关 键 词：公众舆论 负面解读 舆情生态治理 公信力 对策 

分 类 号：D035.29[政治法律—政治学]