基于产业集聚的区域产业品牌效应扩散和风险研究  

Study on Diffusion and Risk of the Regional Industry Brand Effect Based on Industrial Agglomeration

作　　者：祝佳[1] 唐松[1] 

机构地区：[1]广东金融学院广州区域金融政策重点研究基地,广东广州510521

出　　处：《华北水利水电大学学报（社会科学版）》2016年第2期50-56,共7页Journal of North China University of Water Resources and Electric Power(Social Science Edition)

基　　金：国家自然基金面上项目"金融产业链效应与区域产业结构差异及其空间扩散的实证研究"(71373056);国家自然基金青年项目"中国区域产业品牌效应扩散路径与结构性产业政策调控研究"(71003029)

摘　　要：当前区域产业品牌效应的扩散已成为影响国家和地区产业竞争力的重要因素。本文构建了一个同时存在中间品市场和消费品市场的理论模型刻画区域产业品牌效应,在此基础上从产业集聚角度对区域产业品牌效应的扩散及其风险进行分析。研究结果表明:产业市场和消费品市场上区域产业品牌效应的扩散存在良性互动关系,对产业集聚和产业升级具有促进作用;反之,如果区域产业品牌不能充分扩散,会形成不利于地区发展的风险,不利于产业集聚和产业升级。因此,政府应采取各种政策措施以加强政府和企业对区域产业品牌的投入,同时加强对区域产业品牌的监督管理,实现区域产业品牌在产业市场和消费品市场上的扩散,促进产业结构转型升级。Currently, the diffusion of regional industry brand effect has meant significantly to industrial competitiveness of coun- tries and areas. This paper builds a model with both intermediate goods market and consumer goods market to describe the regional in- dustry brand effect. Based on it, this paper analyzes the diffusion and risk of the regional industry brand effect from the perspective of industrial agglomeration. The study shows that there is a benign interactive relationship between the diffusion of regional industry brand effect in industrial market and consumer market, which can promote the industrial agglomeration and industrial upgrading. Without the full diffusion, bad risk for the regional developments can be generated so that it will do harm to industrial agglomeration and industrial upgrading. Therefore, government should take actions to enhance government and companies＇ input on regional industry brand and government＇s supervision on it. Through these means, the regional industry brand effect can be diffused on industrial market and con- sumer market so that it can promote the transformation and upgrading of industrial structure.

关 键 词：产业集聚 区域产业品牌 产业市场 消费品市场 

分 类 号：F263[经济管理—国民经济]