农户信息渠道选择及其影响因素的探索性研究——以河北省南宫市大寺王村村民为例  

Exploring the Choice of Access to Information and Factors about the Farmers——A Case Study of Da Siwang Village

作　　者：张贵兰[1] 王健[1] 王剑[1] 赵华[1] 

机构地区：[1]中国农业科学院农业信息研究所,北京100081

出　　处：《现代情报》2016年第5期88-93,共6页Journal of Modern Information

基　　金：国家社会科学基金"科学数据用户相关性标准与使用模式实证研究"(项目编号:14BTQ056)的研究成果之一

摘　　要：随着信息化的发展,农民可获取农业信息的途径逐渐增多,处于不同层次的农民有着不同的信息渠道,而这次研究的重点是了解最普通的小农生产农户选择的信息渠道。本次研究以采用半结构化访谈的方式入户调研为基础,其调研内容包括学历,工作经历,国家政策了解情况及获取渠道,种子了解购买渠道及影响因素,粮食收购渠道及影响因素。通过以上调研内容获得了农户的信息获取渠道以及影响其渠道的原因,并剖析其原因背后的理论依据,力求为以后的深入研究奠定理论基础。With the development of information technology, access to the information becomes more and more. In different levels of farmers have different channels of information. This study focused on the understanding how the most common smalthokter farmers select channels of information. This research is based on senti - structured in - home interviews. The content included ed- ucational background, work experience, comprehensive degree and factors about national policy, buying seeds and selling grain. The paper obtained farmers＇ access to information and factors through the above content, then analyzed the theory basis in order to lay a theoretic＇,d foundation for further research.

关 键 词：普通农户 信息选择渠道 影响因素 信息行为 

分 类 号：G202[文化科学—传播学]