微信用户风险感知因素研究  

Study on Perceived Risk Factors of We Chat Users

作　　者：杨瑞仙[1] 张梦君[1] 

机构地区：[1]郑州大学信息管理学院,河南郑州450001

出　　处：《现代情报》2016年第5期94-97,103,共5页Journal of Modern Information

基　　金：郑州大学"新媒体公共传播"学科方向招标课题"新媒体环境下的信息质量评价研究"(项目编号:XMTGGCBJSY18)阶段性成果

摘　　要：随着微信的快速发展,微信使用者日益增多,但多数用户沉浸于享受微信服务,忽略了微信的各种风险。用户对微信风险的感知程度影响着用户的使用状态以及微信未来的发展方向。本研究采用问卷调查的方法,以感知风险理论为基础,从身体风险、时间风险、心理风险、社会风险、隐私风险和财务风险等方面进行研究,通过模型构建与假设分析,检验每个风险与用户感知程度之间的相关关系。With the rapid development of WeChat, WeChat users are increasing, but most users are immersed in the en- joyment of services, ignoring the various risks. Users＇ perception of various risks affect the user＇s use as well as WeChat＇s future direction of development. This study adopted questionnaire method, with the theory of PerceivedRisk as the foundation, from the aspects of physical risk, time risk, psychological risk, social risk, privacy risk and financial risk, through the model built with the assumption analysis, examined the correlation between each risk and the user＇s perception of its.

关 键 词：微信用户 感知风险理论 问卷调查 身体风险 时间风险 心理风险 社会风险 隐私风险 财务风险 因素 模型构建 

分 类 号：G206.3[文化科学—传播学]