“互联网+”时代生活用纸的营销渠道创新  

Marketing channel innovation of household paper in the age of Internet plus

作　　者：王海刚[1] 衡希 

机构地区：[1]陕西科技大学管理学院,西安710021

出　　处：《中华纸业》2016年第8期29-31,共3页China Pulp & Paper Industry

摘　　要：互联网技术的不断发展,为生活用纸营销提供了新的发展空间和导向。在分析了互联网时代生活用纸营销发展潜力的基础上,利用互联网技术对生活用纸营销渠道进行创新,提出构建生活用纸O2O立体网络营销模式、完善生活用纸营销数据库、利用互联网进行生活用纸品牌推广和重视人才培养四条创新路径。With the continuous development of Internet technology, household paper marketing has been provided a new development space and orientation, Based on the analysis of the development potential of the paper marketing in Internet age, the marketing channel was innovated with lnternet technology. Four innovative paths for household paper were put forward： to build 020 three-dimensional network marketing model, improve the paper marketing database, use lnternet to carry out the brand promotion, and pay attention to personnel training.

关 键 词：生活用纸 互联网 营销 创新 

分 类 号：F426.83[经济管理—产业经济] F274